Goodlicks
Overview
GoodLicks : Bold, playful, purposeful content for India's pet health brand Good Licks makes natural supplements for cats and dogs. We took on their social media, packaging design, event collateral, and brand creative, building a content ecosystem as energetic and lovable as the pets it serves, while making sure every USP landed loud and clear.
Scroll-stopping creatives built around content pillars, not guesswork
We built a full content strategy for Good Licks from the ground up, defining content pillars that covered informative pet health posts, product-led ad creatives, pet owner testimonials, and real-time review video covers. Every piece was designed with the same bold, colourful palette that made the brand instantly recognisable in a feed full of noise. The result was a social presence that educated, entertained, and converted, all at once. Content pillars defined across four types: Educational, ad creative, testimonial, and UGC/review video - each with distinct design templates
Design that sells, copy that makes you act
Each ad creative for Good Licks was built as a complete persuasion unit, not just a pretty visual. The design held the brand's playful energy while the copy did the conversion work: clear product benefit, direct call to action, dosage guidance, and a tone that felt like a fellow pet parent talking, not a brand announcing. Whether it was a French Bulldog staring down the lens or a product bottle mid-pour, the creative always had a reason to stop and a reason to click.
From Instagram feed to exhibition stall : one brand, every surface
Good Licks showed up at Pet Fed Mumbai 2025 - and the brand had to show up too. We designed event-specific creatives, stall announcements, and promotional posts that carried the same visual energy from the digital feed into a physical space. Alongside the event work, multi-format social creatives were built for product launches, festive moments, and awareness campaigns, each designed to feel native to the platform while unmistakably Good Licks.
